Air Freight
Campaign Page
Objective
To create deeper awareness of Maersk Air Freight services with existing Ocean customers within the Asia-Pacific region.
Challenge
Covid-19 has been the biggest supply chain disruptor in recent years leading to a large shortage of ocean containers. As delays and costs mounted, it became even more imperative for shippers to find a way out.
Insight
Air freight is seen as a last-resort, expensive option but in the face of damaging disruptions to supply chains as a result of Covid-19, inaction can be costlier. There, air freight becomes a proven advantage that comes to the rescue of any business.
The creative strategy
We decided to change the way customers look at air freight, from an expensive contingency to a game-changing advantage that saves the day. Maersk Air Freight is also offered as an existing option within our logistics plans, eliminating the need for customers to look for a fresh vendor.
The creative concept:
READY FOR TAKE OFF
When urgency is the need of the hour, nothing but the fastest mode of transport can get you where you want to go. For all those times, you wanted a quick way out of any tricky situation, air freight is ready to help your business take off. It’s your ‘Trump Card’.
